CCP asks firms to refrain from deceptive marketing practices.

ISLAMABAD -- The Competition Commission of Pakistan (CCP) has asked firms to refrain from deceptive marketing practices.

The Competition Commission of Pakistan (CCP) held a learning and awareness session with the members of Overseas Investors Chambers of Commerce and Industry (OICCI) hosted by one of its members, Unilever Pakistan. The purpose of the session was to sensitize OICCI member firms on the importance of fair marketing practices and the repercussions of violating Section 10 of the Competition Act, 2010 for consumers, businesses, and the economy in general.

Chairperson CCP Ms Rahat Kaunain Hassan, who was accompanied by CCP Member Mujtaba Ahmed Lodhi, and other senior officers, addressed the session while the General Secretary, OICCI, Abdul Aleem, and CEO of Unilever Pakistan, Amir Paracha, along with his senior team members, and member undertakings of OICCI attended the session. Addressing the session, the chairperson said that deceptive marketing practices have a direct impact on consumers and businesses and therefore, firms that are engaged in the business of marketing and selling consumer goods and services must avoid deceptive marketing practices while advertising their products and services. The objective of the Office of Fair Trade at CCP is not merely deterrence but encouraging compliance and corrective behaviour in enforcing the provisions of Section 10. The chairperson shared that guidelines in light of the Commission's decision/precedence will be issued shortly to lend clarity and help understand the precautionary principles relating to deceptive marketing.

Responding to several questions from the participants, the chairperson informed that under the Act, the undertakings can seek advice and clarity from CCP on any actual competition matter where any potential violation is apprehended to avoid such violation. She urged businesses to come forward and flag all aspects where any practice or policy is resulting in competition infringement or market distortions as CCP is committed to...