Call to reinvent journalism.

KARACHI -- As much as 150 content creators gathered at the Centre for Excellence in Journalism (CEJ-IBA) for 'Click! The Digital News Ideathon' to learn how to monetise their content and diversify revenue streams.

The event was organised by the CEJ-IBA in collaboration with the Deutsche Welle (DW) Akademie.

Multimedia journalist Sabah Bano Malik kicked off the event and spoke about the constant evolution of the digital landscape.

According to a press release, CEJ Director Amber Rahim Shamsi called for need to reinvent journalism.

Ambassador Alfred Grannas encouraged the participants to learn how to monetise, with a caveat, 'Make money, become millionaires! Just do not forget your duties as a journalist.'

The first panel discussion for the day, 'Journalist or Influencer', moderated by Ms Shamsi, invited panelists, including Sahar Habib Ghazi, Shehzad Ghias, Syed Muzammil and Azaz Syed, to reflect on the blurred lines between a journalist, influencer, citizen journalist and...