Business of beverages recovers as preferences shift.

The business of beverages and bottled water has bounced back after the devastation caused by the Covid-19 pandemic and subsequent lockdown imposed to contain it.

Lately, sales of the two items have started picking up in 2020 and changes in consumer preferences have also been observed as well.

Now that Covid-19 vaccines have been developed, they are expected to neutralise the impact of the virus on the global economy as well as on Pakistan's economy.

Owing to the damaging impact of the virus on the national economy, Pakistan recorded a negative growth in its gross domestic product (GDP) for the first time since 1952.

Although Pakistan is yet to receive the vaccine, just news of availability of the remedy has brought optimism to Pakistan's business environment.

Even before the cure was invented, Pakistani companies had come up with solutions to serve...