Breastfeeding awareness month kicks off in KP.

PESHAWAR -- The Khyber Pakhtunkwa Health Department, in collaboration with UNICEF was observing World Breastfeeding Week to create awareness among women about the benefits of breast milk for new-born babies.

The Global Breastfeeding Month 2022 them/slogan is ' Step Up for Breastfeeding: Educate and Support'.

Director General Health Khyber Pakhtunkhwa, Shaheen Afridi has said "Breastfeeding is the single most cost-effective public health intervention that can provide babies the best start to a healthy life."

In a message on the occasion of launching global breast feeding month (August), he said" Breastfeeding protect children from infections, and diseases like diarrhoea, building stronger immunity, and preventing new-born and child deaths."

Seminars, walks and other activities will be organized in the districts of Peshawar Kohat, Abbottabad and other areas.

In order to protect, promote and support breastfeeding, the World Breastfeeding Week (WBW) was established in 1992 to celebrate the importance of breastfeeding and is celebrated annually from the 1 -7 August every year.

In Khyber Pakhtunkhwa, alongwith the merged districts, the norm is, to dedicate the entire month of August to advocacy for the protection, promotion and to generate support for breastfeeding in the province.

In 2018, the World Health Assembly endorsed the celebration of WBW as an opportunity to...