Breast cancer awareness campaign.

Greenstar partners with Roche and Shaukat Khanum Memorial Cancer Hospital to strengthen self-care ecosystem

Greenstar Social Marketing Pakistan Guarantee Limited, one of the largest private sector players for reproductive and family health services in Pakistan, under its broad-based initiative of promoting an ecosystem of self-care, is empowering women in Pakistan against breast cancer awareness for the prevention and treatment of the disease.

Globally, October is celebrated as the 'Breast Cancer Awareness Month', encouraging women to actively examine themselves every month, as early diagnosis is key to detect and cure Breast Cancer and GSM has pledged to be part of the endeavor of the Government of Pakistan to reduce the disease burden from the country. Begum Samina Alvi is graciously supporting Greenstar's efforts to ensure access to affordable, quality healthcare for the masses.

In pursuit of this mission, GSM (Sabz Sitara) has signed MoUs with different organizations. Greenstar joins hands with Roche Pharma for a self-care awareness initiative where women will be taught self-examination using Virtual-Reality (VR) headsets and work in the communities around Sabz Sitara clinics to promote awareness for the prevention and treatment of breast-cancer.

GSM has...

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