'Brand Pakistan' being developed to promote tourism as customized brand abroad: Zulfi.

ISLAMABAD -- National Tourism Coordination Board (NTCB) Chairman Sayed Zulfikar Abbas Bukhari has said that the government was in process of introducing 'Brand Pakistan' to promote the country's tourism industry as a global brand.

The tenders for developing 'Brand Pakistan' had been floated and top private consultants would be hired shortly for the purpose, Zulfikar Bukhari said while addressing the 'Social Media Influencers' seminar on the other day.

The event was arranged by the Pakistan Tourism Development Corporation (PTDC), in collaboration with the United Nations Development Programme (UNDP), to encourage v-loggers, bloggers and content producers for projecting true image of the country abroad.

The NTCB chairman said the social media influencers had pivotal role in boosting inbound tourism in Pakistan as foreign tourists relied upon the online platforms to plan their trips.

Therefore, it is imperative to tap into and utilize the social media industry to portray Pakistan's true image internationally, which could not be...