Bank Alfalah and PriceOye expand partnership for AlfaMall.

KARACHI -- Bank Alfalah and PriceOye have announced an expansion of their strategic partnership for AlfaMall, Pakistan's premier e-commerce pre-payment marketplace. Their partnership was initiated in 2020, with PriceOye being on-boarded on AlfaMall for selling and delivering its products to customers who order through the online platform. By June 2021, PriceOye established itself as one of the top 5 merchants on AlfaMall in terms of volume I e 92 million. Under the expansion of this partnership, customers will have access to a wider range of products offered by PriceOye.

'Our goal with AlfaMall is to develop a one-stop-shop for Bank Alfalah customers, to be able to buy their desired products through a best in class buying experience and pay as per their own convenience. The partnership between us and PriceOye has proven to be extremely beneficial for both parties,and an expansion was the most...