Allied Bank Partnership with Degage to Launch a Unified Platform for Customer Driven Marketing - Press Release issued by Allied Bank Limited.

Karachi -- November 03, 2022 (PPI-OT)

Following is the text of press release issued by Allied Bank Limited

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ABL has entered into a partnership with engage to launch a unified platform for customer driven marketing. Engage solution will be integrating with all customer communication channels of Allied Bank for event based personalized communication with target audience based on data intelligence.

The signing ceremony was held at Allied Bank's Head Office, Lahore and was attended by Senior Management of both organizations. Speaking on the occasion, Chief Digital Banking Mr. Sohail Aziz mentioned, "Everyone is annoyed with increasing number of marketing messages which are counterproductive most of the time.

We are pleased to partner with engage to replace bulk messaging into event-based engagements based on data intelligence. This will not only improve our customer's engagements but also...