Airlift introduces new online grocery shopping service in Pakistan.

LAHORE -- Bus ride-hailing service Airlift has introduced a new online grocery shopping service in Pakistan introduced as 'Airlift Grocer', bringing in an impressive foreign investment of $10 million. This investment comes to Pakistan at a time when the economy is crippled due to the havoc caused by Covid-19 and creation of new jobs and supporting the local suppliers can serve as a lifeline for the local economy through such foreign investments. Pakistan's retail e-commerce sector has registered a significant growth during the recent past but there is ample room for new entrants to further uplift the market. The initial investment round for Airlift Grocer was led by Quiet Capital, based in San Francisco, with TrueSight Ventures (London), RT Ventures (London), Shorooq Partners (Abu Dhabi), and ACE Capital (Taiwan) participating, among other local partners. Existing investors, First Round Capital (San Francisco), Fatima Gobi Ventures (Pakistan) and Indus Valley Capital (Pakistan) also continued their support for Airlift in this financing. This new service from Airlift...

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