Agricultural Research Institute to hold Olive Gala on March 11.

PESHAWAR -- The Agricultural Research Institute Tarnab, Peshawar is all set to host the inaugural of Olive Gala on March 11th, 2023, coinciding with the onset of the spring season and the flowering of olive trees.

According to a press release issued here on Monday, the event is being organized under the auspices of the Italian-funded project "OliveCulture-Holistic and Multi-professional Mechanism for a Pakistani Olive Oil Value Chain" and "Promotion of Olive Cultivation on a Commercial Scale in Pakistan (PSDP)", with the primary goal of showcasing the great potential of the olive industry in Pakistan.

One of the key features of the Olive Gala will be the participation of the private sector, which is regarded as a crucial step towards scaling up the industry and making it a prominent player.

Certifications will also be an essential component of this initiative, with the aim of establishing a comprehensive system that extends from the federal to provincial levels.

The Olive Gala will provide an ideal platform for institutions, businesses, farmers, youth, women, consumers, and entrepreneurs to explore and improve the economic, productive, and quality aspects of the olive crop.

Attendees will have the opportunity to learn about the latest developments in the olive oil value chain...