2019 CWC Pak-India encounter was most-tweeted, with 2.9 million Tweets.


ISLAMABAD -- The Pakistan-India encounter of the 2019 Men's Cricket World Cup at Old Trafford was the most-tweeted match, with 2.9 million Tweets, making it the biggest ODI ever on Twitter.

The International Cricket Council on Wednesday released the final digital content viewing figures for the World Cup 2019 confirming the event's position as one of the world's most watched sporting events, said a press release issued here.

Relevant and engaging match and non-match day content ensured record-breaking levels of fan engagement across ICC digital platforms and social media channels. Video content across ICC digital platforms delivered over 3.5 billion views with a further 1 billion views coming via ICC's official digital clips licensees.

The event also saw record numbers on Twitter and Instagram with a number of videos reaching more than 3 million views. The official ICC YouTube channel saw 2.3 billion minutes of tournament content viewed. Whilst on Facebook, there were over 1.2 billion minutes of content watched, over 10 billion impressions and over 68 million engagements.

The second-most Tweeted match was the final between England and New Zealand with the India-New Zealand semifinal coming in third.

On Social Media, 14 million new followers were added across ICC and CWC channels and over 22,000 pieces of content were posted through the event. The ICC social media channels garnered 481 million engagements across channels with Instagram providing over 60% of engagements. Three separate posts crossed over 1 million engagements out of which two were hugely popular bespoke picture graphics commissioned by the ICC.

There were 75 million unique users on the ICC...

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