10-year road-map in offing to harness optimum potential of tourism industry.

ISLAMABAD -- A10-year road-map is in the offing to invigorate tourism industry which has been striving during several decade, to ensure maximum utilization of its huge resources for sustained economic growth, poverty alleviation and reduced social inequalities. Pakistan Tehreek-e-Insaf government, after coming into the power, had assigned this task to Pakistan Tourism Development Corporation (PTDC) to harness the sector's potential under a multi-pronged strategy.

The PTDC, moving forward briskly, had drafted the National Tourism Strategy (NTS) draft after holding multiple consultative sessions with tourism experts of public and private sectors, an official source in the corporation told reporter on Tuesday. He said the PTDC was arranging a consultative workshop on December 26 to get the input of the National Tourism Coordination Board (NTCB) members and tourism experts for finalization of the NTS draft. The draft, after finalization, would be presented before the cabinet for its final approval, he added...

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